We’ve posted a bit of press over the last week about SilencerCo’s new shotgun silencer, the Salvo 12. For those not in the know, the Salvo 12 is a silencer made for your scattergun, and it is making waves, just not the auditory kind. But as the video above shows, SilencerCo isn’t a one-trick pony. They’re adept at making stunning marketing videos, with solid concepts, that appeal to a much broader audience than your “typical” gun owner. Or at least I thought.
SilencerCo is actually no stranger to slickly produced videos. Their “Wizard Staff” video released for April Fool’s day was a masterpiece in my opinion. It tapped right into the whole fantasy genre that the Tolkien novels (and subsequent movies) have exploited so successfully over the last decade. At the time of this writing, the Wizard video had a touch over 62,000 views. Not bad, but nothing compared to the 110,000 views Johnny Dronehunter has received since it posted on the 29th.
The Johnny DroneHunter video isn’t about the Magpul-equipped shotgun or the funky shaped silencer. The JDH video is about one man trying to show off his tattoos whilst driving a beater through the desert. But those damn drones just won’t leave him alone. Drones and spying are kind of a hot topic right now, and there are plenty of people who wouldn’t mind blasting one out of the sky, even if doing so isn’t sanctioned. I felt like that hatred of domestic spying would be the thing that would help this video concept appeal to a broader audience. And when I found this video on Vice, Slate, Uproxx, and KnowYourMeme I figured that it was working. But then I read the comments sections on those websites and showed it to some non gun friends. My non gun friends said JDH was interesting, but didn’t make them want to go out and buy a silencer. Most of them felt that the concept probably appeals to your typical gun guy, upset at the government for their overreach in arenas like domestic spying, but, it wasn’t really for them. So perhaps I’m completely wrong, and that traffic the video is seeing is from people pointing and laughing.
Either way, Remington or Winchester or Saiga or Mossberg could have just as easily made this ad, and it probably would have done just fine. But SilencerCo bet big, put up what I think is a solid concept, and hopefully brought silencers further out of the shadows and more into the mainstream. I dig it. A lot. And I hope they make more like it.